Know What You Don’t
Can ChatGPT help with crisis communication?
ChatGPT, as of early 2026, functions as a powerful natural language processing tool capable of rapidly generating text-based responses, including draft statements, social media posts,
What’s the impact of ad relevance on Google Ads?
Ad relevance, as of early 2026, is the core metric Google Ads uses to determine if your ads and landing pages are helpful to people
How to create effective social media graphics?
Effective social media graphics rely on a combination of visually appealing design and platform-specific optimisation, leveraging AI-powered tools to personalise content at scale. As of
How to track social media traffic in GA4?
GA4 (Google Analytics 4) tracks social media traffic by utilising UTM parameters added to the links you share on platforms like Facebook, Instagram, and LinkedIn.
How to optimize service pages for AI search?
As of early 2026, AI search engines – like Google’s Gemini-powered results and emerging Australian platforms – prioritise pages demonstrating deep topical authority and user
How to use ChatGPT for Instagram captions?
ChatGPT, as of early 2026, functions as a powerful text generation tool; you provide a prompt describing your desired caption, and it uses its advanced
How to write compelling Google Ads descriptions?
Google Ads descriptions work by providing potential customers with concise, persuasive text snippets displayed *below* your ad headline, influencing whether they click through to your
How to do SEO for multi-location businesses?
Effective SEO for multi-location businesses in 2026 centres around establishing a strong ‘Local Pack’ presence and optimising each location as a distinct entity within search
What’s the GA4 attribution model?
The GA4 attribution model determines how credit for a conversion (like a sale or enquiry) is assigned to the different marketing touchpoints a customer interacted
What industries benefit most from GEO in Australia?
Geographic Optimisation (GEO) leverages location data to target advertising and content to specific areas, ensuring your marketing spend reaches customers most likely to convert. As
What’s the best way to integrate ChatGPT into workflow?
ChatGPT integration, as of early 2026, functions by utilising APIs to connect the AI’s language processing capabilities directly into your existing business tools – think
What’s the best ad schedule for Google Ads in Australia?
Google Ads ad scheduling allows you to control when your ads appear, optimising your campaigns to show to potential customers during their most active hours