Know What You Don’t
Is AI Adoption Worth It for Your Business?
88% of organisations now use AI in at least one business function, up from 78% just a year ago. For Australian businesses, AI is no
Is GA4 free?
Yes, GA4 is free to use, but you may need to pay for certain advanced features or integrations, like BigQuery export, if you exceed the
What kind of data can I collect with GA4?
Google Analytics 4 (GA4) allows you to collect a wide variety of data about user interactions on your websites and mobile apps. Some of the
Top Google Analytics stats to measure (for the busy professional)
1. Google Analytics Years ago that Web Analytics data was information that resided on the IT guy’s computer and was occasionally discussed when it was
How can I get my com.au website on first page of a Google Search?
Ranking your Australian com.au website on the first page of Google is a refined art. However, follow these 5 ranking tips [1] (SEO) and its
How many Google My Business categories should I choose to improve my Google search ranking?
We recommend 1-3 categories. This is because the more categories you use, the more ‘category dilution’ there will be in any given Google search.