As of early 2026, tracking visibility in AI-powered search results – like those from Gemini, Microsoft Copilot, and Perplexity – relies on monitoring your content’s performance within their ‘answer engines’ and understanding how they interpret Search Generative Experience (SGE) data. These systems don’t simply index webpages; they synthesise information to *answer* user queries directly, often citing sources.
- AI Rank Tracking: Current systems include dedicated AI rank trackers that monitor your content’s appearance in AI-generated summaries, not just traditional keyword rankings.
- SERP Feature Monitoring: We now features comprehensive tracking of ‘featured snippet’ style inclusions within AI responses – identifying if your content is being used as a source.
- Prompt Performance Analysis: Understanding which prompts trigger your content’s inclusion is vital. Our platform analyses prompt variations to optimise for AI discoverability.
- Attribution Tracking: Monitoring whether AI responses link back to your website (attribution) is crucial for driving traffic.
In 2026, Australian businesses need to be particularly aware of the ACCC’s ongoing scrutiny of AI data usage and attribution. Ensuring your content is clearly attributed when used by AI is becoming increasingly important for both brand protection and traffic generation. Furthermore, optimising for conversational search – phrasing content as answers to common questions – is key to success in this new landscape.
Instead of navigating these complex technical requirements yourself, let ROI.com.au handle your AI visibility tracking and optimisation. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored strategy.
