As of early 2026, Facebook advertising for Australian businesses relies heavily on Meta’s Advantage+ campaign budget, combined with hyper-local targeting utilising Location Expansion and detailed audience building through first-party data integration.
- Advantage+ Campaign Budget: Meta’s AI now dynamically distributes your budget across ad sets, optimising for conversions based on real-time performance. Manual bidding is largely phased out.
- Location Expansion: This feature allows ads to reach people slightly outside your defined radius, if Meta’s AI predicts a higher conversion rate – crucial for businesses in regional areas.
- First-Party Data Integration: Connecting your customer lists (CRM data, website visitors) via Meta’s Conversions API is essential for accurate tracking and audience personalisation, especially with increasing privacy restrictions.
- Automated App Ads: For businesses with apps, Meta now features fully automated app promotion campaigns, handling creative variations and targeting.
In 2026, Australian businesses must also be mindful of updated ACCC guidelines regarding data usage and ad transparency. Compliance with the Privacy Act 2010 (amended) is paramount, requiring clear consent mechanisms for data collection and usage within your Facebook pixel and ad campaigns. Current systems include enhanced reporting on ad spend and reach, allowing for better accountability.
Navigating these technical complexities and ensuring compliance can be time-consuming and challenging. Instead of struggling with these intricacies, let ROI.com.au take care of all this for you. Contact our team today to discuss a tailored Facebook advertising strategy for your Australian business.
