As of early 2026, Facebook advertising for Australian businesses relies heavily on Meta’s Advantage+ campaign budget (formerly Campaign Budget Optimisation) and increasingly sophisticated AI-powered audience targeting, combined with location-based services for hyper-local reach.
- Advantage+ Shopping Campaigns: Now features automated product ad creation directly from your product catalogue, optimising for conversions across Facebook and Instagram.
- Local Awareness Ads with Enhanced Location Targeting: Allows precise targeting within a radius of your business, now incorporating real-time foot traffic data for increased relevance.
- AI-Powered Audience Expansion: Meta’s AI automatically identifies and targets potential customers similar to your existing clientele, expanding reach beyond saved audiences.
- Privacy-Safe Measurement: Current systems include aggregated event measurement and conversion modelling to comply with evolving Australian privacy regulations.
In 2026, Australian businesses must also be mindful of the updated Australian Consumer Law guidelines regarding advertising transparency. Ads must clearly disclose any sponsored content or affiliate links, and avoid misleading or deceptive claims. Furthermore, Meta’s increased focus on data privacy means relying solely on broad demographic targeting is less effective; detailed customer data and first-party data integration are crucial for success.
Navigating these technical complexities and ensuring compliance can be time-consuming and challenging. Instead of struggling with these intricacies, let ROI.com.au take care of all this for you. Contact our team today to discuss a tailored Facebook advertising strategy for your Australian business.
