Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). As of early 2026, it’s still a useful *indicator* of a website’s overall strength, though Google’s algorithms are far more complex and consider hundreds of factors.
- Backlink Profile Analysis: Current systems include advanced backlink analysis, identifying the quality and relevance of links pointing to your site.
- Keyword Ranking Data: ROI.com.au’s platform now features real-time keyword ranking tracking across Google.com.au, providing insights into how DA correlates with actual performance.
- Content Optimisation Scores: We assess your on-page content, providing a score based on keyword usage, readability, and overall SEO best practices – all factors influencing DA.
In 2026, Australian businesses need to be particularly mindful of local SEO factors. Google prioritises relevance to the user’s location, meaning a high DA alone isn’t enough. Optimisation for Australian-specific keywords, accurate Google Business Profile information, and local citations are crucial. Furthermore, compliance with the Australian Consumer Law regarding online advertising is paramount, and impacts trust signals that influence ranking.
Understanding and improving Domain Authority can be technically demanding. Instead of struggling with these complexities, let our team at ROI.com.au handle the intricacies of SEO for you. Contact us today and we can take care of all this for you.
