As of early 2026, exporting data from Google Analytics 4 (GA4) to Excel or Google Sheets is achievable, though the process has evolved from older Universal Analytics methods. GA4 utilises the Google Analytics Data API (GA4 API) and reporting interfaces to facilitate data extraction for further analysis.
- Google Sheets Integration: GA4 now features a direct integration with Google Sheets via the Explore section. You can create custom reports within GA4 and then export them directly to a new or existing Google Sheet.
- GA4 API Access: For more complex data pulls and customisations, the GA4 API allows developers to programmatically access your data. This is ideal for automating reports and integrating GA4 data with other business systems.
- Looker Studio (formerly Data Studio): Looker Studio remains a powerful option, offering robust data visualisation and the ability to export reports in various formats, including PDF and CSV (easily opened in Excel).
In 2026, Australian businesses need to be particularly mindful of data privacy regulations like the Privacy Act 1988 and the Australian Privacy Principles (APPs). When exporting data, ensure you’re only extracting information necessary for legitimate business purposes and that you’re handling personal data responsibly, adhering to consent requirements. Current systems include enhanced data anonymisation options within GA4 to assist with compliance.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
