As of December 2025, Google Ads agency fees in Australia in 2026 typically fall within a range of $1,000 to $10,000+ per month, but are most commonly structured as a percentage of ad spend – generally between 10% and 20% – or a fixed monthly retainer.
The core mechanism involves agencies managing a business’s Google Ads account, utilising the Google Ads platform. This platform, currently offering campaign types like Search, Display, Video (YouTube), Shopping, and Performance Max, allows businesses to bid on keywords or target audiences to display advertisements. In 2026, Google Ads continues to integrate with Google’s Privacy Sandbox initiatives, impacting audience targeting and measurement, requiring agencies to adapt strategies. The platform’s automated bidding strategies – such as Target CPA, Target ROAS, and Maximise Conversions – use machine learning to optimise bids in real-time. Reporting features, now including detailed attribution modelling within Google Analytics 4 (GA4), provide insights into campaign performance. Australian businesses must also adhere to ACCC guidelines regarding truthful advertising when utilising the platform. Agency fees cover services like keyword research, ad copy creation, campaign setup, ongoing optimisation, and performance reporting.
Ultimately, Google Ads agency pricing reflects the complexity of managing campaigns within the Google Ads ecosystem and the level of service provided.
