ChatGPT, as of early 2026, functions as a powerful text generation tool; you provide a prompt describing the desired email, and it creates draft content based on its training data. This allows Australian businesses to rapidly prototype and personalise sales outreach.
- Prompt Engineering: Current systems include advanced prompt structuring – specifying tone (formal, friendly), target audience (e.g., “small business owners in Sydney”), and desired outcome (e.g., “book a discovery call”).
- Integration with CRMs: Many CRMs now feature direct ChatGPT integration, allowing for automated template creation based on customer data.
- A/B Testing Variations: ChatGPT can generate multiple email variations from a single prompt, facilitating A/B testing to optimise open and click-through rates.
In 2026, Australian businesses must be mindful of compliance with the Privacy Act and SPAM Act when using AI-generated content. Ensure all templates include a clear unsubscribe link and adhere to Australian Consumer Law regarding truthful representations. Personalisation is key, but avoid using AI to create misleading or deceptive claims. Data privacy is paramount, and using ChatGPT responsibly means understanding how your CRM handles customer information when integrated with AI tools.
Instead of navigating the complexities of prompt engineering, compliance, and CRM integration, let ROI.com.au handle the heavy lifting. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can leverage AI to supercharge your sales outreach.
