Technical SEO focuses on helping search engines – like Google Australia, which processes over 96% of Australian searches as of December 2025 – crawl, understand, and index the pages on your website. It’s about making your website structurally sound for search, rather than focusing on content or keywords directly.
Currently, platforms like Semrush and Ahrefs, both widely used by Australian agencies, offer technical SEO auditing tools. These tools analyse aspects like your website’s XML sitemap (which lists all your pages for search engines), robots.txt file (which instructs search engines where *not* to go), page speed (measured using Core Web Vitals, now a confirmed ranking factor for 2026), mobile-friendliness, and structured data markup (schema). Structured data, compliant with schema.org standards, helps search engines understand the *meaning* of your content – for example, identifying a product’s price or an event’s date. Google’s Search Console, free to use with website verification, provides direct data from Google about indexing status and crawl errors. In 2026, Google is expected to further integrate AI-powered indexing, meaning accurate schema markup will become even more critical. Australian data privacy laws, like the Privacy Act 1988, also influence technical SEO considerations around data collection and consent.
Essentially, technical SEO ensures search engines can efficiently find, interpret, and rank your website’s content.
