ChatGPT, as of early 2026, functions as a powerful content generation tool by utilising advanced natural language processing to create text based on prompts you provide – essentially, you give it instructions, and it writes social media copy for you.
- Content Variety: Current systems include the ability to generate posts for all major platforms – Facebook, Instagram, LinkedIn, X (formerly Twitter) – and even draft scripts for TikTok or Reels.
- Tone & Style Control: You can specify the desired tone (professional, humorous, informative) and style (short-form, long-form, conversational) for your posts.
- Hashtag Optimisation: ChatGPT now features integrated hashtag research, suggesting relevant and trending hashtags to increase post visibility within the Australian market.
- Image Captioning: It can generate compelling captions to accompany your visual content, improving engagement.
In 2026, Australian businesses need to be particularly mindful of ACCC guidelines regarding truth in advertising and consumer law. ChatGPT-generated content *must* be fact-checked and ensure compliance with these regulations. Furthermore, platforms are increasingly sophisticated at detecting AI-generated content; authentic, personalised messaging remains crucial for building trust with your audience. Optimising for the Australian vernacular and cultural nuances is also key – a generic US-style post won’t resonate as effectively.
Rather than navigating such complex technicalities yourself, you can simply reach out to our team. At ROI growth agency, we specialise in leveraging AI tools like ChatGPT to create high-performing social media strategies tailored for Australian businesses. We can take care of all this for you.
