Google Ads builds brand awareness by ensuring your business appears prominently when Australians are actively searching for related products or services, or even browsing relevant websites and apps. As of early 2026, the platform leverages sophisticated machine learning to reach potential customers across multiple touchpoints.
- Reach Campaigns: These campaigns, now featuring advanced audience targeting based on demographics, interests, and in-market segments, prioritise showing your ads to a broad audience.
- Video Ads on YouTube: YouTube remains a dominant platform in Australia; utilising short, engaging video ads within relevant content significantly boosts brand recall. Current systems include detailed analytics on view-through rates and brand lift.
- Discovery Ads: Appearing in YouTube Home and Watch Next feeds, Discover, and Gmail Promotions and Social tabs, Discovery Ads use visually appealing imagery to capture attention.
- Display Network Expansion: Google’s Display Network now features enhanced contextual targeting, ensuring your ads appear on websites aligned with your brand’s messaging.
In 2026, Australian businesses must also be mindful of the evolving digital privacy landscape. Google Ads now incorporates enhanced consent mode integration with platforms like Tealium and InfoSum, allowing for more privacy-respecting data collection and personalisation. Compliance with the updated Australian Privacy Principles (APPs) is crucial when utilising audience targeting features.
Navigating these features and ensuring optimal campaign performance can be complex. Instead of struggling with these technical intricacies, our team at ROI.com.au can take care of all this for you. Contact us today to discuss a tailored brand awareness strategy.
