Google Ads app campaigns utilise machine learning to automatically optimise your ads across Google Search, Google Play, YouTube, Discover, and the Google Display Network, all with the goal of driving more app installs and in-app actions.
- App Campaign Subtypes: As of early 2026, you can optimise for installs, in-app actions (like purchases or registrations), or engagement.
- Automated Bidding: Current systems include Target CPI (cost-per-install), Target CPA (cost-per-action), and Maximise Conversions bidding strategies. Google’s AI handles bid adjustments in real-time.
- Creative Asset Variety: In 2026, Google Ads now features support for video assets up to 60 seconds, alongside standard image and text ads, allowing for more compelling ad experiences.
- Audience Signals: You can provide audience signals (custom audiences, remarketing lists, demographics) to help Google’s algorithms find the most relevant users.
Promoting apps via Google Ads in Australia requires careful consideration of ACCC guidelines regarding data privacy and ad transparency. Ensuring compliance with the Privacy Act 1988 (Cth) and the Australian Consumer Law is crucial, particularly when collecting user data for remarketing. Furthermore, the increasing adoption of ad blockers in Australia means diversifying your campaign reach is more important than ever.
Instead of navigating these technical complexities and compliance requirements yourself, let ROI.com.au handle your Google Ads app promotion. We can take care of all this for you. Contact our team today to discuss a tailored strategy for your app.
