Google Ads Smart campaigns are an automated advertising solution designed for small-to-medium businesses, and are available to Australian advertisers as of December 2025. They work by using machine learning to manage your advertising across Google’s network – including Search, Display, YouTube, Gmail, and Discover – based on a single set of goals you define.

Currently, Smart campaigns simplify ad creation by prompting you for business information and automatically generating ad copy and images. The system then uses Google’s algorithms to target relevant customers based on your location (including specific Australian postcodes), budget, and chosen goals, such as leads or website sales. As of December 2025, Smart campaigns integrate with Google’s Performance Max campaigns, allowing for broader reach. Bidding is fully automated, and the system optimises towards conversions. Reporting focuses on overall performance metrics rather than granular keyword data. Google’s policies regarding advertising compliance, including ACCC guidelines, apply to all Smart campaigns run in Australia. Pricing operates on a pay-per-click model, with costs varying based on competition and targeting.

Essentially, Smart campaigns function as a ‘set-and-forget’ advertising option, leveraging Google’s AI to handle most campaign management tasks.