A Google Ads conversion rate measures how effectively your clicks turn into valuable actions on your website – things like form submissions, phone calls, or purchases. As of early 2026, determining a ‘good’ rate requires understanding your industry, target audience, and the sophistication of your conversion tracking setup.
- Enhanced Conversions: Current systems include Google’s Enhanced Conversions, which utilise hashed customer data to improve conversion measurement accuracy, particularly important with increasing privacy regulations.
- Performance Max Automation: Performance Max campaigns now feature significantly improved AI-powered audience signals and bidding strategies, impacting conversion rates.
- Value-Based Bidding: Google’s Value-Based bidding strategies, utilising first-party data, are more prevalent in 2026, optimising for conversion *value* rather than just volume.
Generally, in 2026, a good conversion rate in Australia falls between 3-5% for search campaigns. However, this varies greatly. Highly competitive industries like finance or legal may see rates closer to 2-3%, while less competitive niches could achieve 5-7% or higher. Australian Consumer Law compliance regarding clear pricing and accurate product descriptions also heavily influences conversion rates; misleading information will negatively impact performance. Furthermore, the increasing use of mobile devices in Australia means optimising landing pages for mobile responsiveness is crucial for maximising conversions.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
