As of December 2025, ChatGPT itself does not natively offer remarketing list functionality. However, OpenAI, the creator of ChatGPT, is integrating its models with marketing platforms that *do* provide remarketing capabilities, and this integration is expected to expand in 2026.
Remarketing, also known as retargeting, works by placing a pixel – a small piece of code – on a website. When an Australian internet user visits that website, the pixel anonymously records their visit. Marketing platforms like Google Ads and Meta Ads (Facebook & Instagram) then use this data to build audiences. Currently, these platforms allow businesses to upload customer data (compliant with Australian Privacy Principles) to create ‘custom audiences’ for remarketing. In 2026, integrations with OpenAI’s models will likely allow for more sophisticated audience segmentation *within* these platforms, using ChatGPT to analyse website visitor behaviour and automatically categorise users based on their interactions. For example, a user who viewed a specific product page but didn’t add it to their cart could be automatically added to a remarketing list. These lists are then used to display targeted advertisements to those users as they browse other websites or social media. The cost of remarketing is typically based on impressions or clicks, and is managed within the advertising platform, not directly by ChatGPT.
Essentially, ChatGPT won’t *hold* the remarketing lists, but its AI capabilities will enhance how those lists are created and targeted within existing advertising ecosystems.
