Determining precise daily social media usage requires analysing aggregated, anonymised data from platforms and mobile device usage tracking. As of early 2026, current systems include sophisticated AI-powered analytics that provide a dynamic, real-time view of Australian online behaviour.
- Platform Integration: We now feature direct API integrations with all major platforms – Facebook, Instagram, TikTok, X (formerly Twitter), LinkedIn, and emerging Australian platforms like Heylo.
- Behavioural Segmentation: Advanced algorithms segment users based on demographics, interests, and engagement patterns, allowing for highly targeted advertising.
- Real-time Reporting: Dashboards provide up-to-the-minute data on average daily time spent per platform, peak usage hours, and content performance.
In 2026, Australians are averaging approximately 2 hours and 35 minutes daily on social media, with a significant shift towards short-form video content on platforms like TikTok and Instagram Reels. Mobile-first usage remains dominant, and compliance with the updated Australian Privacy Principles (APPs) regarding data collection and targeted advertising is paramount. Businesses must demonstrate transparent data handling practices and obtain explicit consent for personalised advertising, or risk significant penalties. Optimising campaigns for these mobile-first, privacy-conscious users is crucial for maximising ROI.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
