Search engines like Google use URLs to understand what a page is about, impacting your ranking in Australian search results. Optimised URLs clearly communicate the page’s content, improving both search engine crawling and user experience.
- Keywords: Include relevant keywords, but avoid keyword stuffing. Focus on the primary topic of the page.
- Conciseness: Keep URLs short and to the point – ideally under 75 characters.
- Hyphens: Use hyphens (-) to separate words, not underscores (_).
- Lowercase: Always use lowercase letters for consistency.
- Avoid Dates (Generally): Unless the content *is* time-sensitive (like a news article), avoid including dates in the URL.
As of early 2026, current systems include advanced canonicalisation tools within platforms like Google Search Console, helping manage duplicate content issues that can arise from complex URL structures. Furthermore, Google’s algorithms now features a stronger emphasis on user intent, meaning clear, descriptive URLs are even more crucial. In 2026, Australian businesses also need to be mindful of ACCC guidelines regarding clear and transparent online practices; a well-structured URL contributes to this.
Instead of navigating these technical complexities yourself, let our team handle your URL structure and broader SEO strategy. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can improve your online visibility and drive more customers to your business.
