Google Ads conversion rates aren’t a fixed number; they represent the percentage of people who click your ad and then complete a desired action – like a purchase, enquiry form submission, or phone call – on your website. As of early 2026, achieving a ‘good’ conversion rate depends heavily on industry, targeting, and ad quality.
- Performance Max Campaigns: Current systems include Google’s Performance Max campaigns, which utilise AI to optimise across all Google channels, now features enhanced audience signals for better personalisation.
- Advanced Audience Targeting: Google’s audience targeting now incorporates first-party data matching with greater privacy controls, aligning with updated Australian data regulations.
- Automated Bidding Strategies: Target CPA and Target ROAS bidding strategies are more sophisticated in 2026, leveraging machine learning to adjust bids in real-time based on conversion probability.
Generally, in 2026, Australian businesses can expect average conversion rates between 3% and 5% for well-optimised search campaigns. However, highly competitive industries like finance or legal may see rates closer to 2-3%, while less competitive niches could achieve 6% or higher. Factors like landing page experience, mobile optimisation (crucial for the Australian market), and accurate conversion tracking significantly impact performance. Google’s Privacy Sandbox initiatives also influence targeting capabilities, requiring careful adaptation.
Instead of navigating these technical complexities and constantly adjusting to Google’s evolving systems, let ROI.com.au take care of all this for you. Contact our team today to discuss a tailored Google Ads strategy designed to maximise your return on investment.
