Know What You Don’t
How do I rank my website for FAQs and People Also Ask section of Google?
Ranking in Google’s Featured Snippets and People Also Ask (PAA) sections requires precise formatting, strategic content structure, and technical implementation that most businesses find challenging
What’s the difference between traditional SEO and Answer Engine Optimisation (AEO)?
Traditional SEO and AEO are both essential for search visibility, but they solve fundamentally different problems in how Australians find information today. Traditional SEO optimises your
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation (AEO) is the practice of structuring your content so AI-powered tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews can find, understand,
How to track newsletter signups in GA4?
Tracking newsletter signups in GA4 requires sending an event to Google Analytics 4 whenever someone successfully subscribes. As of early 2026, this is best achieved
How to make technical content AI-search friendly?
As of early 2026, AI search engines – like Google’s evolving systems – prioritise content based on semantic understanding, not just keywords. This means focusing
How to optimize for voice search in Australia?
Voice search optimisation in 2026 centres around structuring your online content to directly answer conversational queries, leveraging featured snippets and local SEO to capture the
What’s the best way to audit Google Ads account?
A Google Ads audit systematically reviews all aspects of your account to identify inefficiencies and opportunities for improvement, ultimately aiming to maximise your return on
Will ChatGPT ads be cheaper than Google Ads?
ChatGPT advertising isn’t available yet (as of February 2026), so we can’t compare actual costs. However, we can look at what’s likely when it launches. Expected
What are rich snippets and how do I get them?
Rich snippets are enhanced search results displayed on Google (and other search engines) that go beyond the standard title, meta description, and URL. They use
What’s the best frequency for posting on LinkedIn?
LinkedIn’s algorithm, as of early 2026, prioritises ‘relationship relevance’ – meaning content from accounts you frequently engage with appears higher in your feed. Consistent posting
What’s the best GA4 plugin for WordPress?
Google Analytics 4 (GA4) plugins for WordPress act as a bridge, automatically inserting the GA4 tracking code onto your website and sending user interaction data
Does mobile optimization affect AI search?
As of early 2026, AI-powered search engines – like Google’s Gemini and emerging Australian platforms – heavily prioritise mobile-first indexing and user experience when determining