Know What You Don’t
How to track discount code usage in GA4?
Tracking discount code usage in GA4 requires passing the code as a custom parameter with your e-commerce transactions. This allows you to segment your data
How to write for both humans and AI search?
As of early 2026, search engines utilise sophisticated AI to understand both the semantic meaning *and* the intent behind online content, meaning writing needs to
How Many Australians Use Microsoft Copilot?
The Deceptive Footprint Copilot holds approximately 14% of the US AI market and has a comparable presence in Australia — but its real reach is
How Many People Use Google Gemini in Australia?
The Market Position Gemini holds 14–15% of the global AI tool market and is the fastest-growing platform in the category. In Australia, Gemini’s reach is
What Is the Market Share of ChatGPT in Australia?
The Global Context ChatGPT holds 66–68% of the global AI tool market and reaches 900 million weekly users worldwide. Australia mirrors that dominance. It is
What Is Bing’s Search Market Share in Australia in 2026?
The Number Bing holds 3.8% of the Australian search market in 2026 — 4.8% on desktop, 3.1% on mobile. In raw terms, that’s a small
What Is Google’s Search Market Share in Australia in 2026?
The Short Answer Google holds 94.1% of the Australian search market in 2026. That figure combines desktop (93.2%) and mobile (94.8%). On mobile specifically, Google’s
How Much Time Do Australians Spend Online in 2026?
The Headline Number Australians spend an average of 6 hours and 8 minutes online every day. That’s not browsing time. That’s active connected time —
What Are Facebook Demographics in Australia (2026)
The Core Audience Facebook’s dominant cohort in Australia is 25–54. This isn’t a shrinking base — it’s an entrenched one. These are people with spending
What Are Instagram Demographics in Australia (2026)
Who’s Actually There Instagram’s strongest Australian cohort is 25–34, and the platform skews slightly female. The 18–24 group is present but splits attention with TikTok,
What are TikTok Demographics in Australia (2026)
The Actual Audience TikTok’s core Australian audience is 18–24. As of December 2025, under-16s are excluded by law — all planning should operate on an
How to optimize for Google Discover?
Google Discover surfaces content to users based on their interests, proactively appearing on their mobile home screens – it’s essentially a personalised newsfeed powered by