As of early 2026, advertising *directly* within ChatGPT isn’t possible in the traditional sense. Instead, marketing on ChatGPT leverages OpenAI’s GPT Store and custom GPTs, alongside integration with advertising platforms like Microsoft Advertising, which powers ChatGPT’s ‘Browse with Bing’ feature and contextual ad placements.
- GPT Creation & Optimisation: You can build custom GPTs – tailored versions of ChatGPT – to act as brand representatives or provide specific services.
- GPT Store Promotion: Optimising your GPT’s description and functionality for search within the GPT Store is crucial for visibility.
- Microsoft Advertising Integration: ChatGPT now features integration with Microsoft Advertising, allowing targeted ads to appear alongside relevant conversations.
- Data Privacy Compliance: All campaigns must adhere to Australian Privacy Principles (APPs) and OpenAI’s usage policies.
In 2026, Australian businesses need to be particularly mindful of the ACCC’s guidelines regarding transparency in AI-driven advertising. Clear disclosure that a user is interacting with an AI, and how their data is being used, is essential. Current systems include robust data handling protocols, but responsible implementation remains the advertiser’s responsibility. Furthermore, ensuring your GPT’s responses are factually accurate and avoid misleading claims is vital to avoid potential breaches of Australian Consumer Law.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
