GA4 Explorations are a powerful, flexible analysis tool within Google Analytics 4 that allow you to go beyond standard reporting and uncover deeper insights from your website and app data. As of early 2026, they’re the primary way to perform custom analysis and visualise data in ways the standard GA4 reports don’t allow.
- Free Form: Drag-and-drop interface for building custom tables and visualisations.
- Funnel Exploration: Analyse the steps users take to complete key actions, like purchases or form submissions.
- Path Exploration: Discover the most common paths users take through your website or app.
- Segment Overlap: Identify common characteristics between different user segments.
- User Explorer: Examine individual user behaviour (respecting privacy regulations, of course).
In 2026, current systems include enhanced privacy controls within Explorations, crucial for compliance with Australian Privacy Principles (APPs). GA4 now features improved integration with Google Ads, allowing you to build audiences directly from Exploration insights for more personalised advertising campaigns. Furthermore, the platform’s machine learning capabilities are increasingly used within Explorations to automatically identify anomalies and trends relevant to Australian businesses, such as seasonal fluctuations in demand or the impact of public holidays on website traffic.
Instead of spending valuable time mastering these technical complexities, let ROI.com.au handle your GA4 analysis and reporting. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can unlock the full potential of your data and drive growth for your business.
