Facebook’s advertising platform utilises a sophisticated algorithm that matches your ads to users based on their demographics, interests, behaviours, and connections, all while adhering to Australian privacy regulations. As of early 2026, the most effective targeting blends these elements with advanced custom audiences and lookalike audiences.
- Detailed Targeting: Current systems include granular options based on demographics (age, location – down to postcode), interests (hobbies, pages liked), and behaviours (purchase history, device usage).
- Custom Audiences: You can upload customer lists (email addresses, phone numbers – compliant with Australian Privacy Principles) to target existing clients or create exclusion audiences.
- Lookalike Audiences: Facebook now features the ability to create audiences that closely resemble your best customers, expanding your reach to highly relevant prospects.
- Advantage+ Campaign Budget: This automated budget distribution across ad sets optimises for conversions, leveraging Facebook’s AI to identify the best-performing audiences in real-time.
In 2026, Australian businesses must be particularly mindful of data privacy. Facebook’s systems are designed to comply with the Privacy Act 2010 and the Australian Information Commissioner’s guidelines, but responsible data handling remains crucial. Furthermore, the increasing use of Apple’s App Tracking Transparency (ATT) means relying solely on pixel data is less effective; diversifying targeting methods is essential for accurate attribution.
Navigating these technical complexities and ensuring compliance can be time-consuming and challenging. Instead of struggling with these intricacies, let ROI.com.au take care of all this for you. Contact our team today to discuss a tailored Facebook advertising strategy for your Australian business.