Instagram’s engagement rate is calculated by dividing the total engagement (likes, comments, saves, shares) by the follower count, then multiplying by 100 to express it as a percentage. As of early 2026, accurately determining this requires sophisticated analytics due to algorithm changes and the rise of Reels performance weighting.
- Advanced Algorithm Analysis: Current systems include AI-powered tools that dissect Instagram’s algorithm to identify peak engagement times for Australian audiences.
- Reels Optimisation: Instagram now features enhanced Reels analytics, allowing precise tracking of completion rates, rewatches, and save metrics – crucial for engagement.
- Story Interaction Tracking: Detailed tracking of poll responses, quiz completions, and link clicks within Stories provides a holistic engagement view.
- Hashtag Performance Reporting: Tools now identify trending and relevant hashtags specific to Australian niches, boosting discoverability and interaction.
In 2026, the average engagement rate for Australian businesses generally sits between 1.5% and 3%, though this varies significantly by industry, content type, and follower size. Businesses with under 10,000 followers often see higher rates, while larger accounts may experience lower percentages. Compliance with the ACCC’s digital advertising guidelines also impacts organic reach, meaning transparent and authentic content is vital for maintaining engagement.
Instead of navigating these complex analytics and algorithm updates yourself, let ROI.com.au handle your Instagram strategy. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can optimise your Instagram presence and drive measurable results.
