As of December 2025, many AI-powered marketing tools are becoming increasingly affordable for Australian small businesses, largely due to the rise of Software-as-a-Service (SaaS) models and tiered pricing structures. These tools function by leveraging machine learning algorithms to automate tasks, analyse data, and generate content, reducing the need for extensive manual effort or specialist personnel.
A prominent example is the evolution of marketing automation platforms like HubSpot, now widely available in Australia. Currently, HubSpot’s AI features, including content assistance and predictive lead scoring, are integrated into various subscription tiers. In December 2025, a basic HubSpot Marketing Hub subscription starts around AUD $20 per month, providing access to foundational AI capabilities. More advanced features, such as AI-powered A/B testing and personalised email sequences, are available in higher tiers, scaling up to several hundred dollars monthly. These platforms work by connecting to a business’s CRM and marketing channels (website, social media, email) and using AI to identify patterns, automate workflows, and optimise campaigns. Data residency options compliant with Australian privacy regulations are now standard with major providers. Announced for 2027, HubSpot plans to integrate generative AI directly into its campaign creation tools.
Ultimately, these AI tools operate by processing data through algorithms to deliver automated marketing functions, with pricing structured to accommodate varying business needs and budgets.
