Yes, you can track phone calls and form submissions in Google Analytics 4 (GA4), though it requires configuration beyond GA4’s standard data collection. GA4 itself doesn’t natively record phone calls; tracking relies on integrating with other systems and sending event data *to* GA4.
As of December 2025, tracking phone calls typically involves using a call tracking platform like CallRail, Invoca, or a similar service popular with Australian businesses. These platforms provide unique phone numbers for different marketing channels (e.g., Google Ads, website forms). When a call comes in, the platform records details like source, duration, and potentially call recordings (subject to Australian privacy laws and consent requirements). The platform then sends this data as custom events to GA4 via the GA4 Data API or server-side tagging. Form submissions are tracked using GA4’s built-in event tracking, triggered by a ‘thank you’ page view or, more reliably, using Google Tag Manager to listen for form submission events. GA4 now includes enhanced measurement for some form interactions, but custom event setup offers greater control. In 2026, expect further integration options between GA4 and popular Australian CRM systems like HubSpot and Salesforce, streamlining data flow. Data residency considerations for Australian businesses are addressed by Google’s regional data centres.
Ultimately, GA4 functions as a central reporting hub, receiving data about phone calls and form submissions from external tools configured to send event data.
