As of early 2026, social media algorithms prioritise content demonstrating ‘social proof’ – meaning posts that spark genuine engagement, and shares are a key signal of this. Content that evokes strong emotions, provides practical value, or fosters a sense of community consistently outperforms purely promotional material.
- Interactive Polls & Quizzes: Current systems include advanced polling features across platforms like Facebook and Instagram, allowing for highly personalised results and shareable outcomes.
- Short-Form Video (Reels/TikTok style): Platforms now feature enhanced editing tools and AI-powered trend identification, making video creation more accessible.
- User-Generated Content (UGC) Campaigns: Encouraging customers to share their experiences with your brand builds trust and authenticity, driving organic reach.
- Data Visualisations: Infographics and easily digestible data relating to Australian industries or consumer trends perform exceptionally well.
In 2026, Australian businesses must also be mindful of the updated ACCC guidelines regarding influencer marketing and transparency. Disclosing sponsored content clearly is crucial for maintaining trust and avoiding penalties. Furthermore, content that resonates with specific regional nuances within Australia – acknowledging local events or cultural references – sees increased engagement and shareability.
Understanding these technical aspects and consistently creating shareable content can be time-consuming. Instead of struggling with algorithm updates and compliance, let our team at ROI.com.au take care of all this for you. Contact ROI Growth Agency today to discuss a tailored social media strategy.
