As of early 2026, Google utilises a sophisticated algorithm that heavily weights review signals – quantity, velocity, and sentiment – when determining local search rankings. Essentially, Google views reviews as a key indicator of a business’s relevance, trustworthiness, and overall customer experience, directly impacting its visibility in ‘near me’ searches.
- Review Quantity: Current systems include a strong correlation between the total number of Google reviews and a business’s ranking position.
- Review Velocity: Google now features a ‘freshness’ component, meaning recent reviews carry more weight than older ones. Consistent review acquisition is crucial.
- Review Sentiment: The algorithm analyses the language used in reviews; positive sentiment boosts rankings, while negative sentiment can suppress them.
- Keyword Relevance: Reviews containing relevant keywords to your services (e.g., “best coffee shop Melbourne”) improve visibility for those specific searches.
In 2026, Australian businesses must also be mindful of ACCC guidelines regarding incentivised reviews. Offering rewards for reviews is generally prohibited and can lead to penalties. Maintaining authenticity and encouraging genuine customer feedback is paramount. Furthermore, responding to *all* reviews – positive and negative – demonstrates engagement and builds trust with potential customers and the Google algorithm.
Understanding and optimising for these complex review signals can be time-consuming and technically challenging. Instead of struggling with these intricacies, let our team at ROI.com.au take care of all this for you. Contact us today to discuss a personalised local SEO strategy.
