As of early 2026, ChatGPT and other AI search engines like Perplexity AI are increasingly relying on semantic understanding and structured data to deliver relevant results, moving beyond simple keyword matching. This means optimising for *meaning* rather than just terms, and ensuring your website provides clear, concise information in a format AI can easily interpret.
- Schema Markup Enhancement: Current systems include advanced schema types beyond basic business details, now featuring options for FAQs, ‘How-to’ guides, and product specifications – crucial for AI understanding.
- Knowledge Graph Integration: AI engines actively build knowledge graphs. Providing consistent NAP (Name, Address, Phone Number) data across the web, and linking to authoritative Australian business directories is vital.
- Conversational Content Focus: AI prioritises content answering specific questions. Long-form, detailed articles addressing common customer queries perform exceptionally well.
In 2026, Australian businesses must also be mindful of the evolving data privacy landscape. The OAIC’s guidelines regarding AI-generated content and personal data are becoming increasingly stringent. Ensuring your AI optimisation strategies comply with Australian Privacy Principles (APPs) is paramount to avoid penalties and maintain customer trust. Furthermore, local search optimisation remains critical; AI still leverages location data for relevant results, so a strong Google Business Profile is essential.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
