As of early 2026, ChatGPT and similar large language models (LLMs) can indeed analyse website analytics data, but not directly. The process involves integrating your analytics platform – like Google Analytics 4 (GA4) – with intermediary tools that can export and format data for LLM consumption, then prompting ChatGPT with specific queries.
- Data Connectors: Current systems include pre-built connectors within platforms like Supermetrics and Power BI that automatically pull data from GA4.
- Data Formatting: These connectors transform raw data into a CSV or JSON format that ChatGPT can understand.
- Prompt Engineering: The key is crafting precise prompts. For example, “Summarise website traffic trends for the last quarter, highlighting pages with declining engagement.”
- GA4 Integration: GA4 now features enhanced data privacy controls, crucial for compliance with Australian Privacy Principles (APPs).
In 2026, Australian businesses are increasingly focused on data-driven decision-making, but navigating these integrations and prompt engineering can be time-consuming and require specialist knowledge. Understanding nuances in GA4’s data model and ensuring accurate interpretations are vital for effective marketing optimisation.
Instead of grappling with the technical complexities of data extraction, formatting, and prompt creation, let ROI.com.au handle it for you. Contact our team today and we can take care of all this for you.
