As of 2026, you cannot directly advertise on ChatGPT in Australia in the same way you advertise on Google or Meta.
ChatGPT does not offer open, self-serve advertising, keyword bidding, or display ads for Australian businesses. There is no Google Ads–style platform, no local targeting dashboard, and no paid placements that brands can simply buy into.
However, that does not mean businesses are invisible on ChatGPT.
By 2026, visibility on ChatGPT is driven primarily by authority, content quality, and brand presence across the open web. ChatGPT draws on licensed data, public information, and trusted sources when generating answers. Australian businesses that are well referenced, clearly positioned, and consistently mentioned across reputable websites, media, and industry sources are more likely to be surfaced in responses.
Some limited commercial options may exist through partnerships, promoted GPTs, or enterprise agreements, but these are not broadly available and are typically aimed at large organisations rather than small or mid-sized Australian businesses.
In practice, the way to “advertise” on ChatGPT in Australia in 2026 is indirect. Businesses invest in strong content, digital PR, thought leadership, and clear online signals that establish credibility. ChatGPT then recognises and reflects that authority when users ask relevant questions.
So while you cannot buy ads on ChatGPT, you can still earn visibility through trust, relevance, and expertise.
