Google Ads Performance Max campaigns utilise artificial intelligence to optimise bids and ad placements across all of Google’s advertising channels – Search, Display, YouTube, Discover, Gmail, and Maps – from a single campaign. As of early 2026, this means maximising your reach and conversions with a single, streamlined approach.
- Automated Bidding: The system automatically adjusts bids in real-time based on the likelihood of a conversion, considering over 100 signals.
- Asset Group Focus: Campaigns are built around ‘Asset Groups’ containing headlines, descriptions, images, videos, and logos, allowing Google to dynamically create ad variations.
- Conversion-Based Optimisation: Performance Max prioritises achieving your defined conversion goals, whether that’s leads, sales, or website traffic.
- Audience Signals: While automated, you can provide ‘Audience Signals’ – data about your ideal customer – to guide the AI.
In 2026, current systems include enhanced privacy controls aligned with updated Australian data regulations, ensuring compliance with evolving consumer expectations. Google now features more granular reporting on channel performance within Performance Max, offering greater transparency. Furthermore, integration with Google Merchant Centre is now seamless for e-commerce businesses, optimising product listing ads across all channels.
Instead of navigating these technical complexities and constantly refining your campaigns, let ROI.com.au handle the intricacies of Performance Max for you. We can take care of all this for you. Contact our team today to discuss how we can optimise your Google Ads strategy and drive measurable results for your Australian business.
