ChatGPT, as of early 2026, can significantly streamline the process of requesting customer testimonials by generating personalised email drafts and follow-up sequences, tailored to individual customer interactions and your brand voice.
- Personalised Drafts: Input customer details (purchase history, support interactions) and ChatGPT will create a draft email requesting a testimonial, referencing specifics.
- Tone Adjustment: Specify the desired tone – formal, friendly, enthusiastic – and ChatGPT will adapt the language accordingly.
- Follow-up Sequences: Generate a series of follow-up emails, spaced appropriately, to gently remind customers without being intrusive.
- Multi-Channel Adaptation: ChatGPT can adapt the testimonial request for different channels, such as SMS or LinkedIn messages.
In 2026, Australian businesses must be mindful of privacy regulations when collecting and using testimonials. Current systems include integrations with CRM platforms to ensure compliance with the Australian Privacy Principles (APPs) and obtain explicit consent for using customer feedback publicly. Furthermore, platforms now features automated consent tracking and data anonymisation options to protect customer information. It’s also crucial to ensure any generated content aligns with Australian Consumer Law regarding truthful representations.
Instead of navigating the technical complexities of prompt engineering, data privacy, and compliance, let ROI.com.au handle your testimonial gathering strategy. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can boost your social proof and drive conversions.