ChatGPT, as of early 2026, can significantly streamline the process of requesting customer testimonials by generating personalised email drafts and follow-up sequences, tailored to individual customer interactions and your brand voice.
- Personalised Drafts: Input customer details (purchase history, support interactions) and ChatGPT will create a draft email requesting a testimonial, referencing specifics.
- Tone Adjustment: Specify the desired tone – formal, friendly, enthusiastic – and ChatGPT will adapt the language accordingly.
- Follow-up Sequences: Generate a series of follow-up emails, spaced appropriately, to gently remind customers without being intrusive.
- Multi-Channel Adaptation: ChatGPT can adapt the testimonial request for platforms like LinkedIn or SMS, beyond just email.
In 2026, Australian businesses must be mindful of the Privacy Act and ensure any data used to personalise requests (like purchase history) is handled in accordance with Australian Privacy Principles. Current systems include integrations with CRM platforms that automatically flag potential privacy concerns within ChatGPT-generated content. Furthermore, obtaining explicit consent for using the testimonial in marketing materials remains crucial, and ChatGPT can now features prompts to include a clear consent request within the email.
Instead of navigating the technical complexities of prompt engineering, data privacy compliance, and sequence optimisation, let ROI.com.au handle the entire process for you. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored testimonial strategy.