Social media platforms are increasingly functioning as search engines themselves, meaning optimising your profiles for relevant keywords directly impacts visibility to potential customers actively seeking your products or services. As of early 2026, algorithms prioritise profiles with complete, keyword-rich information and consistent, engaging content.
- Keyword Integration: Incorporate relevant keywords into your profile name, ‘About’ section, and even custom URL (where available). Think about what terms Australians use when searching for businesses like yours.
- Location Targeting: Current systems include robust location tagging features. Ensure your business address is accurate and consistent across all platforms, crucial for local search results.
- Hashtag Strategy: Utilise a mix of broad and niche hashtags. In 2026, platforms now features AI-powered hashtag suggestions to maximise reach.
- Profile Completeness: Fully populate all profile sections – contact details, website link, business hours, and service offerings.
Australian businesses must also be mindful of ACCC guidelines regarding truthful representations and avoiding misleading information in their profiles. Maintaining a consistent brand voice and adhering to platform-specific best practices (which are constantly evolving) is vital for sustained visibility. The increasing use of visual search also means optimising image alt-text with relevant keywords is more important than ever.
Instead of navigating these technical complexities and algorithm changes yourself, let ROI.com.au handle your social media optimisation. We can take care of all this for you. Contact our team today to discuss a tailored strategy for your business.
