Google Ads extensions are pieces of information added to your standard text ads to provide potential customers with more useful details and encourage them to engage with your business. As of early 2026, they significantly improve your ad’s visibility and click-through rate by showcasing more than just a headline and description.
- Sitelink Extensions: Add links to specific pages on your website – like ‘About Us’, ‘Services’, or ‘Contact’.
- Callout Extensions: Highlight unique selling points or offers, such as ‘Free Shipping Australia-Wide’ or ‘24/7 Customer Support’.
- Call Extensions: Display your phone number directly in the ad, making it easy for customers to call you from their mobile devices.
- Location Extensions: Show your business address and a map link, crucial for attracting local customers. Current systems include integration with Google Business Profile for accurate display.
- Price Extensions: Showcase your products or services with their prices, ideal for competitive offerings.
- Promotion Extensions: Highlight special offers and discounts, now features automated expiry date settings.
In 2026, Australian businesses need to be particularly mindful of compliance with the Australian Consumer Law when using price and promotion extensions. Accurate and truthful representation of pricing and offers is essential to avoid penalties. Furthermore, Google’s AI-powered ad systems now heavily favour ads utilising relevant extensions, meaning neglecting them can significantly impact your Quality Score and ad ranking.
Instead of navigating these technical complexities and ensuring full compliance yourself, let ROI.com.au handle your Google Ads strategy. We can take care of all this for you. Contact our team today to discuss how we can optimise your campaigns and drive growth for your business.
