To appear in AI-generated answers, particularly those surfaced by Google’s Search Generative Experience (SGE) in Australia in 2026, your business needs structured data on its website that AI models can readily interpret, alongside strong performance in traditional search rankings. This relies on Google’s ability to identify your content as a reliable source answering user queries.
As of December 2025, Google prioritises content adhering to schema markup, specifically FAQPage, HowTo, and Article schemas. These ‘tags’ help AI understand the purpose and content of your webpages. Google’s systems now include the ability to extract information directly from these structured data sections. In 2026, Google is rolling out enhanced ‘AI Overviews’ in Australia, which will increasingly draw from this structured data. Platforms like Semrush and Ahrefs currently offer tools to validate schema implementation. Google’s Search Console provides reports on schema errors. Australian businesses should also be aware of the Australian Consumer Law and ensure AI-extracted information remains accurate and compliant. Google has confirmed that ranking factors like E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) continue to be important, influencing whether content is selected for AI overviews.
Ultimately, appearing in AI-generated answers depends on providing clear, structured data that signals to AI models the relevance and quality of your content to specific user questions.
