To appear in AI-generated answers, particularly those surfaced by Google’s Search Generative Experience (SGE) in Australia in 2026, your business needs structured data on its website that AI models can readily interpret, alongside strong performance in traditional search rankings. This relies on Google’s ability to identify your content as a reliable source for answering user queries.
As of December 2025, Google prioritises content adhering to schema markup, specifically FAQPage, HowTo, and Article schemas. These ‘tags’ help Google understand the content’s purpose and extract information for AI Overviews. Google Business Profile (GBP) data is also crucial; accurate and complete GBP listings, including regularly updated posts and Q&A sections, feed directly into local AI responses. Currently, Google is rolling out ‘AI-powered insights’ within GBP, allowing businesses to see common questions asked about their category. In 2026, Google has announced expanded integration of structured data from websites directly into SGE responses, meaning well-marked-up content will have a higher probability of inclusion. Australian businesses should also be aware of the Australian Consumer Law and ensure AI-extracted information remains accurate and compliant. Google’s Search Console provides tools to validate schema implementation.
Ultimately, appearing in AI-generated answers depends on providing Google’s AI with clear, structured data about your business and its offerings, allowing it to confidently present your information as a relevant and trustworthy response.
