Dofollow and nofollow links are instructions passed from one website to another, telling search engines – like Google Australia – whether to pass on ranking ‘credit’ from the linking site. Essentially, dofollow links help boost a website’s search engine optimisation (SEO), while nofollow links don’t.
- Dofollow Links: These are the default link type. They tell search engines “yes, I vouch for this website; pass on ranking signals.”
- Nofollow Links: These include a ‘rel=nofollow’ attribute, instructing search engines *not* to pass on ranking signals. They’re often used for paid advertising, user-generated content, or when linking to untrusted sources.
- Current Systems Include: Advanced link analysis tools within platforms like Google Search Console now features more nuanced interpretations of nofollow links, sometimes treating them as hints rather than strict directives.
In 2026, Australian businesses need to be particularly mindful of link building. The Australian Competition and Consumer Commission (ACCC) continues to scrutinise manipulative link schemes, and relying solely on purchased dofollow links can lead to penalties. A healthy link profile includes a natural mix of both dofollow and nofollow links, demonstrating organic growth and genuine endorsements. Optimising for both is crucial for long-term, sustainable SEO success.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your link building strategy. We can take care of all this for you. Contact our team today to discuss a personalised SEO plan for your Australian business.
