Link reclamation is the process of identifying broken links on other websites that *used* to point to your content, and then requesting those websites replace them with working links to relevant pages on your site – essentially ‘reclaiming’ lost link equity.
- Automated Broken Link Discovery: ROI.com.au’s platform now features daily crawls of competitor backlink profiles, identifying 404 errors pointing to previously linked resources.
- Content Mapping Suggestions: The system automatically suggests the *most* relevant pages on your website to replace the broken links, optimising for keyword relevance and user experience.
- Personalised Outreach Templates: Current systems include a library of pre-written, yet fully customisable, email templates designed for high open and response rates, adhering to Australian CAN-SPAM Act compliance.
- Automated Follow-Up: The platform manages follow-up emails, ensuring your requests don’t get lost in busy inboxes.
In 2026, Australian websites are facing increased competition for organic visibility, and Google’s algorithms continue to prioritise high-quality backlinks. Link reclamation is a cost-effective strategy to boost your domain authority and search rankings, particularly valuable for SMBs operating in competitive niches. It’s also a proactive way to maintain a healthy backlink profile, avoiding penalties associated with broken links impacting user experience.
Instead of navigating the technical complexities of link reclamation and outreach, let our team handle it for you. Contact ROI Growth Agency today and we can take care of all this for you.