Determining SEO performance relies on tracking data within platforms like Google Search Console and analysing keyword rankings using tools such as Semrush or Ahrefs; a good SEO company will regularly report on these metrics, demonstrating improvements in visibility and organic traffic to your Australian business.
As of December 2025, Google Search Console provides detailed performance reports, including total clicks and impressions from Google Search, average ranking positions for specific keywords, and Core Web Vitals data – crucial for ranking as Google prioritises page experience. Semrush and Ahrefs, both widely used in Australia, function by ‘crawling’ the web and indexing keyword positions for your website against competitors. These tools now include features like ‘Position Tracking’ which monitors rankings daily, and ‘Site Audit’ which identifies technical SEO issues. In 2026, Google is expected to further integrate AI-powered insights into Search Console, offering more predictive analytics. Australian businesses should be aware of the ACCC’s guidelines regarding data privacy when using these tools, ensuring compliance with Australian consumer law. Currently, Semrush subscriptions start around AUD$130/month, while Ahrefs plans begin at approximately AUD$100/month.
Ultimately, these platforms function by collecting and presenting data on how search engines are interacting with your website, allowing for objective measurement of SEO efforts.
