Yes, AI can personalise emails for your business in Australia as of December 2025, primarily through integration with marketing automation platforms. This personalisation works by analysing customer data and using machine learning algorithms to dynamically adjust email content for each recipient.

Currently, platforms like HubSpot, Mailchimp, and ActiveCampaign – all widely used by Australian SMEs – now include AI-powered features. These features leverage first-party data (purchase history, website activity, email engagement) and, with appropriate consent under Australian Privacy Principles (APPs), can predict customer preferences. AI can then tailor elements like subject lines, product recommendations, and even entire email body copy. In December 2025, these platforms typically utilise Natural Language Generation (NLG) to create variations of content. Some platforms also offer ‘send time optimisation’ using AI to determine when each individual customer is most likely to open an email. Advanced features, such as dynamic content blocks based on predicted lifecycle stage, are becoming more common. Pricing for these AI features varies; some are included in higher-tier subscription plans, while others are add-on costs. Rollout of new AI capabilities within these platforms is ongoing throughout 2026, with some providers announcing integration with generative AI models in 2027.

Essentially, AI-powered email personalisation functions by automatically adapting email content based on data-driven insights into individual customer behaviour and preferences.