Australians are utilising ChatGPT, as of December 2025, primarily through its API and integrated platforms to automate tasks, summarise information, and generate content, rather than solely through the conversational interface. This involves feeding ChatGPT prompts and data, then processing the AI-generated output for use in workflows.

Currently, many Australian small-to-medium businesses integrate ChatGPT via marketing automation platforms like HubSpot and Marketo, which now include native ChatGPT connectors. These connectors allow users to generate variations of ad copy, social media posts, and email subject lines directly within the platform. The system works by sending the user’s input (e.g., a product description and target audience) to OpenAI’s servers via the API. ChatGPT then generates text based on its training data, and the marketing platform presents these options to the user for review and editing. Australian data privacy regulations are addressed through OpenAI’s data residency options, with data storage available in Azure regions within Australia. In 2026, we’re seeing increased adoption of Retrieval-Augmented Generation (RAG) systems, where businesses upload their own internal knowledge bases to ChatGPT via the API, allowing the AI to generate responses based on company-specific information. Pricing for API access is tiered based on token usage, with Australian businesses typically paying per 1,000 tokens.

Essentially, ChatGPT functions as a powerful text generation engine accessed through APIs and integrated platforms, enabling automation and content creation based on user-defined prompts and data.