Instagram Highlights are curated collections of Stories that live permanently on your profile, displayed as circular icons below your bio. They’re a powerful tool for Australian businesses to showcase key information and engage potential customers beyond the 24-hour lifespan of a standard Story.
- Interactive Stickers: Current systems include advanced sticker options like polls, quizzes, question boxes, and countdowns within Highlights, boosting engagement.
- Custom Covers: You can now fully personalise Highlight covers with branded graphics, maintaining a consistent aesthetic.
- Direct Links (Verified/10k+ Followers): Accounts with over 10,000 followers or verified status can add direct links to websites or specific product pages within Highlight Stories.
- Automated Highlight Archiving: Instagram now features automatic archiving of all your Stories, making it easier to add content to Highlights.
In 2026, Australian businesses are increasingly leveraging Highlights to address common customer queries, showcase product demonstrations, detail service offerings, and highlight important company information like ABN details or responsible service of alcohol certifications where applicable. Compliance with Australian Consumer Law regarding accurate product representation within Highlights is crucial, and regularly updating content is best practice.
Instead of navigating these technical aspects and ensuring your Highlights are optimised for conversions, let ROI.com.au handle it for you. Contact our team today and we can take care of all this for you.
