AI marketing is the use of artificial intelligence technologies to plan, execute, and optimise marketing activities. In practice, it involves leveraging machine learning, natural language processing, and predictive analytics to understand customers, automate tasks, and deliver more personalised experiences.

For example, AI marketing can analyse large amounts of customer data to identify patterns in behaviour, preferences, and buying habits. This allows businesses to segment audiences, predict future trends, and target the right people with the right messages at the right time.

It also automates repetitive tasks such as email campaigns, social media posting, and ad optimisation. AI can generate content, recommend products, or suggest offers tailored to individual users, making campaigns more efficient and relevant.

In Australia, AI marketing is used across multiple channels including websites, social media, search advertising, and e‑commerce platforms. It helps businesses improve engagement, conversion rates, and customer retention while reducing manual workload.

Overall, AI marketing combines data analysis, automation, and personalisation to make marketing smarter, faster, and more effective, allowing businesses to reach the right audience with more meaningful and timely communications.