The Global Context
ChatGPT holds 66–68% of the global AI tool market and reaches 900 million weekly users worldwide.
Australia mirrors that dominance. It is the most recognised and most used AI tool among Australian consumers, professionals and businesses by a significant margin. No other AI platform comes close in terms of both awareness and active usage.
What Australians Are Using It For
ChatGPT’s strength in Australia is breadth.
It handles deep analysis, long-form writing, research, coding and complex multi-turn conversations better than its consumer competitors. Web search is now built in, which has shifted usage patterns — Australians who previously used it purely as a writing or reasoning tool are increasingly using it as a first-stop research channel, bypassing Google entirely for certain query types.
The Research Journey Implication
For Australian businesses, the most commercially significant shift is where the customer journey now starts.
A growing segment of Australians — particularly 25–44 year olds in professional and purchasing roles — begin their product and service research in ChatGPT before they ever touch a search engine. They’re asking questions, comparing options and forming opinions about suppliers before a business website has had any opportunity to influence them.
The Visibility Problem
If your business isn’t being cited or referenced in ChatGPT responses, you’re invisible at a critical early stage of the decision-making process.
This isn’t a future risk. It’s happening now, across categories including financial services, professional services, home improvement, health, technology and legal — anywhere a considered purchase decision is being made.
How ROI Helps Businesses Get Found in ChatGPT
ROI helps Australian businesses build visibility inside AI platforms, not just search engines.
That means structuring website content, FAQs and authority signals in ways that AI tools actually reference when answering category questions. It means identifying the specific queries your ideal customers are asking ChatGPT — and ensuring your business is part of the answer. For businesses in competitive categories, early AI visibility is one of the highest-leverage investments available in 2026, and most competitors haven’t started yet.
