International SEO involves optimising your website to rank in search engine results pages (SERPs) in countries *other* than Australia, primarily by signalling to Google which country and language each page targets. As of early 2026, this relies heavily on hreflang tags, localised content, and understanding international domain structures.
- Hreflang Implementation: Current systems include automated hreflang tag generation within platforms like ROI’s SEO suite, ensuring accurate language and regional targeting.
- Content Localisation: Beyond simple translation, we now features culturally relevant content adaptation – vital for resonating with international audiences.
- International Domain Strategy: Choosing between ccTLDs (e.g., .de for Germany), subdomains (de.example.com), or subdirectories (example.com/de/) is crucial; ROI.com.au advises on the best approach for your business.
- Localised Keyword Research: Identifying the search terms used in each target market is paramount. Our tools integrate with international keyword databases.
In 2026, Australian businesses expanding internationally must also consider differing data privacy regulations (like GDPR in Europe) and ensure website compliance. Google’s algorithms are increasingly sophisticated at detecting and penalising ‘cloaking’ – presenting different content to search engines than to users – so transparency is key. Furthermore, Australian consumer law still applies to transactions originating from Australia, even if the customer is overseas.
Instead of navigating these technical complexities and potential compliance issues alone, let ROI.com.au handle your international SEO. We can take care of all this for you. Contact our team today to discuss your international expansion goals and receive a tailored strategy.
