Google Analytics 4 (GA4) tracks user interactions on your Shopify store, providing valuable data about customer behaviour and campaign performance. As of early 2026, GA4 uses a data stream approach, focusing on events rather than sessions, offering a more comprehensive understanding of the customer journey.
- Enhanced Ecommerce Tracking: GA4 now features native integration with Shopify’s checkout process, automatically capturing crucial data like product views, add-to-carts, purchases, and revenue.
- Privacy-Focused Measurement: GA4 is designed with user privacy in mind, aligning with evolving Australian data regulations and reducing reliance on cookies.
- Cross-Platform Tracking: GA4 seamlessly tracks users across your website and any connected apps, providing a unified view of customer interactions.
- Predictive Metrics: GA4 utilises machine learning to predict churn probability and potential revenue, helping you proactively optimise your marketing efforts.
In 2026, Australian businesses must be particularly mindful of the ongoing refinements to the Privacy Act and its impact on data collection. GA4’s consent mode and data anonymisation features are crucial for maintaining compliance and building trust with your customers. Current systems include robust data modelling to fill gaps created by increased privacy restrictions, ensuring you still receive actionable insights.
Instead of navigating these technical complexities and ensuring ongoing compliance, let ROI.com.au handle your GA4 setup and optimisation. We can take care of all this for you. Contact our team today to discuss how we can unlock the full potential of GA4 for your Shopify store.
