As of early 2026, AI search engines – like Google’s evolving systems – prioritise content based on semantic understanding, not just keywords. This means focusing on comprehensively answering user *intent* and providing structured data for AI to interpret, rather than simply ‘keyword stuffing’.
- Schema Markup Implementation: Current systems include advanced schema types allowing you to explicitly tell search engines what your content *is* (e.g., a ‘HowTo’, ‘FAQPage’, ‘Product’).
- Entity Optimisation: AI now features sophisticated entity recognition. Identify and naturally incorporate relevant entities (people, places, concepts) within your content.
- Long-Form, In-Depth Content: AI favours detailed, authoritative resources. Aim for comprehensive guides exceeding 1500 words where appropriate.
- Structured Data for FAQs: Utilise FAQPage schema to ensure your questions and answers are displayed as rich results in search.
In 2026, Australian businesses must also consider the ACCC’s digital competition guidelines when optimising content. Transparency and avoiding misleading information are crucial, as AI can amplify inaccuracies. Furthermore, ensuring your technical documentation is accessible – adhering to WCAG guidelines – is increasingly important for both user experience and search ranking.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your AI optimisation strategy. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can boost your organic visibility and drive qualified leads.
