Competitor keyword analysis identifies the search terms your rivals rank for organically and through paid advertising, revealing opportunities to optimise your own digital strategy and capture market share. As of early 2026, current systems include sophisticated AI-powered tools that automate much of this process, providing actionable insights.
- Competitor Identification: ROI.com.au’s platform allows you to input up to five direct competitors, or utilise our automated suggestion tool based on your industry and location within Australia.
- Keyword Gap Analysis: The system identifies keywords your competitors rank for, but you don’t – highlighting potential ‘low-hanging fruit’.
- Search Volume & CPC Data: We provide accurate, up-to-date search volume data specific to Australian search behaviour, alongside Cost-Per-Click (CPC) estimates for paid campaigns.
- SERP Feature Analysis: Now features detailed analysis of Search Engine Results Page (SERP) features – like featured snippets and Google Business Profile inclusions – your competitors are leveraging.
In 2026, Australian businesses must also consider the increasing importance of long-tail keywords and voice search optimisation. Our platform accounts for these trends, identifying conversational queries relevant to your industry and location. Furthermore, we ensure all data aligns with current Australian Consumer Law regarding keyword usage in advertising.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your competitor keyword analysis and build a data-driven strategy for growth. Contact our team today and we can take care of all this for you.
