As of early 2026, ChatGPT and similar Large Language Models (LLMs) can *generate* blog post content, but ranking highly on Google requires significantly more than just AI-written text; it demands strategic optimisation and adherence to Google’s evolving algorithms.
- Semantic Understanding: Current systems include advanced natural language processing, allowing ChatGPT to understand search intent and generate content around specific keywords.
- Content Brief Integration: Platforms now feature the ability to feed ChatGPT detailed content briefs, including target audience, tone of voice, and specific ranking factors.
- Schema Markup Generation: ChatGPT can assist in creating schema markup – code that helps search engines understand the context of your content, crucial for rich snippets.
- Plagiarism Checking: Integrated plagiarism checkers ensure content originality, vital for avoiding Google penalties.
In 2026, Google’s algorithms increasingly prioritise Expertise, Authoritativeness, and Trustworthiness (E-A-T). Simply publishing AI-generated content isn’t enough; it needs to be factually accurate, well-researched, and demonstrate genuine expertise within your industry. Australian businesses also need to consider ACCC guidelines regarding misleading or deceptive content, ensuring all AI-generated claims are verifiable. Furthermore, Google’s focus on helpful, people-first content means AI-written posts must genuinely solve user problems, not just target keywords.
Navigating these technical complexities and ensuring your blog posts genuinely rank can be time-consuming and challenging. We can take care of all this for you. Contact the team at ROI.com.au to discuss a tailored content strategy that leverages AI responsibly and delivers measurable results for your business.
