As of early 2026, Google’s ranking algorithms prioritise ‘topic authority’ over strict word counts. This means comprehensive content that thoroughly addresses a user’s search intent, utilising semantic SEO principles, performs best – but length is a *factor* in demonstrating that comprehensiveness.
- AI-Powered Content Scoring: Current systems include Google’s ‘Helpful Content’ updates, now featuring advanced AI that assesses content depth and originality.
- E-E-A-T Enhancement: Experience, Expertise, Authoritativeness, and Trustworthiness signals are heavily weighted, and longer-form content allows for better demonstration of these.
- Featured Snippet Optimisation: Content exceeding 1500 words consistently performs better in securing featured snippets and ‘People Also Ask’ inclusions.
In 2026, Australian businesses need to consider the increasing mobile-first indexing and the prevalence of voice search. Longer content, structured with clear headings and concise paragraphs, is more easily parsed by Google’s algorithms and provides richer answers for voice assistants. Furthermore, Australian Consumer Law requires clear and comprehensive information, which longer-form blog posts can effectively deliver, building trust with your audience.
Instead of navigating these complex technical requirements yourself, let ROI.com.au handle your content strategy and optimisation. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored plan to boost your organic visibility.
