As of December 2025, ChatGPT itself does not display traditional banner or display advertisements within the core conversational interface. However, OpenAI utilises a system called ‘Custom Instructions’ and ‘GPTs’ which allow for sponsored content and integrations that function *adjacent* to the core ChatGPT experience, and these are becoming increasingly sophisticated.
Currently, GPTs – custom versions of ChatGPT created for specific purposes – are available through the GPT Store, launched in early 2026. Developers can create GPTs and, as of December 2025, OpenAI allows for monetisation through a revenue-sharing model. This means a GPT creator can charge a subscription fee for access. While not a display ad, this represents a sponsored experience within the ChatGPT ecosystem. OpenAI also offers ‘Custom Instructions’ which, while free for users, allow brands to influence ChatGPT’s responses based on pre-defined parameters. In 2026, OpenAI introduced ‘Team’ and ‘Enterprise’ plans, offering increased customisation and data privacy features, with pricing tiered based on usage and features – these plans are available to Australian businesses through Microsoft Azure’s Australian data centres, ensuring compliance with Australian data sovereignty regulations. These plans don’t include display ads, but represent a paid access model.
Essentially, monetisation within ChatGPT currently operates through sponsored GPTs, premium subscription tiers, and customisation options, rather than traditional display advertising within the chat interface itself.
