Determining whether AI is ‘better’ than a human hire in Australia depends on the task, but AI-powered marketing platforms, like the now widely adopted ‘MarketWise’ system, excel at automating and scaling specific marketing functions through predictive analytics and machine learning. MarketWise doesn’t *replace* roles, but augments capabilities by processing large datasets to identify patterns and optimise campaigns.
As of December 2025, MarketWise, available nationally to Australian SMBs, operates by integrating with existing advertising platforms (Google Ads, Meta Ads, TikTok for Business) and CRM systems like HubSpot and Salesforce. It uses a ‘Campaign DNA’ system – analysing thousands of successful Australian campaigns across various industries – to predict performance based on factors like target audience demographics, ad creative elements, and bidding strategies. Currently, MarketWise’s core features include automated A/B testing of ad copy, dynamic budget allocation based on real-time ROI, and predictive lead scoring. In 2026, MarketWise will include enhanced natural language processing for automated content generation tailored to Australian cultural nuances, and integration with the Australian Business Register for improved data accuracy. Pricing is tiered based on ad spend, starting at $250 AUD per month. Data privacy adheres to Australian Privacy Principles (APPs).
Essentially, MarketWise functions as a data-driven co-pilot, using algorithms to analyse, predict, and optimise marketing efforts, freeing up human marketers to focus on strategy and creative development.
